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Hall of Fame 1984Arden SwisherVideo |
Arden Swisher was responsbile for the syndication of "Mutual of Omaha's Wild Kingdom" on more than 220 televsion stations in the U.S. and Canada.
Swisher's broadcast career began at WNAX in Yankton, SD, in the mid-40's. After working with Cowles stations in Des Moines and Washington, DC, Hhe came to KOIL in Omaha.
He joined KMTV in 1953 and promoted color telecasting which brought KMTV national recognition. Swisher also helped push national spot television into a competitive position as a primary advertising medium in the 1950's and devised the coded rate card, whcih became a standard.
He developed on of the first color-TV rate cards.
Swisher was NBA president in 1961 and 1962. He was responsible for an ongoing project of radio-TV and the Better Business Bureau to handle consumeer questions about advertising claims.
He was an NAB committee member and participated in regional programs. He served two terms on the Television Bureau of Advertising national board of directors and two terms on the TBA national sales advisory board.