Drugs are a Dead End
Audio Tracks- converted to an NCSA/PEP campaign. Spots now found under NCSA-Radio spots
Videos
The "Drugs Are a Dead End" campaign was initiated by the Nebraska Broadcasters Association in 1989 as a cooperative Public Service campaign between the Broadcasters Association, the Governors office, the Nebraska Health and Human Services System and the Nebraska State Patrol. It serves a unique venture between media, government, and human service agencies. Over 25,000 spots are aired annually on NBA radio and television stations across the state of Nebraska, and over 350,000 spots have aired on NBA stations since the program's inception.
Public Service spots are produced on a twice yearly basis covering the areas of prevention, intervention/treatment, and law enforcement. These areas were chosen to mirror those that the state uses to fight substance abuse. Topics for the spots are chosen by a task force of representatives of the involved parties, and are targeted to Nebraska audiences with specific local messages not found in national public service spots.
The process of producing spots is done with careful consideration to make sure that spots are focused on important issues and messages as seen by the State's substance abuse experts. Representatives of all groups involved meet to discuss topics and make decisions based on need and relevance of substance abuse issues in the states. Once copy has been approved, the NBA Project Coordinator then works with member stations to produce the final product.
Most spots contain reference to a Nebraska toll-free hotline phone number, where callers can receive information 24 hours per day, seven days a week, about where to go in their area of the state for the services they need. The State is also launching a new website, "nebraskaprevention.gov", which will also be promoted in the spots. The hotline and website are both operated through the Department of Health and Human Services.
Also unique to the campaign is that all TV spots are close-captioned for hearing impaired and the employement of a TDD also allows callers who are hearing impaired to utilize the Hotline. Radio spots are also produced in Spanish.